“By using so-called marketing personas, hoteliers can be more strategic in catering to each specific audience, internalize the guest that they are trying to attract, and relate to them as human beings.” - The Crux Team  No matter what type of accommodation you provide...

Whether your hotel is highly successful or struggling to get by, if you aren't using revenue management techniques, you are leaving money on the table. Still, only a few hotel operators put a revenue management system into place. In this post, we'll tell you what...

Which is the Right Online Travel Agent for my Property? For most hotels, online travel agents (OTAs) have become the most important distribution channel. In many ways, they're a natural evolution of the traditional travel agency model, as platforms like Expedia and...

If you think you’ve had some crazy guests in your time just wait until you read these real-life encounters.  We all have those stories, the stories we tell our friends and families about crazy guests and their wonderful and wacky ways. We thought we would collect a...

At protel, 2020 started out with a blast - we were launching a brand new generation of protel Air, it was carefully planned out for a staged global release and full of amazingness that would make a real difference to “our” hotels. The introduction of the new tech...

How industry leaders are adapting to deal with plummeting F&B sales. Radical problems call for radical solutions. Let’s take a look into real-life examples of how people in the industry are solving some of the toughest COVID-19 problems. Then take a deep-dive into...

Using data to make decisions about food and beverage offerings and how to maximise revenue as a result.  Room service has been a hallmark of hotel luxury for nearly a century. Over the years, it has evolved to play a key role in boosting guest satisfaction. And since...

“When we reduced contact... we noted 98% fewer cases” - CDC The COVID-19 pandemic has changed the way that hotels operate. Understandably, guests want to reduce human contact as much as possible – and successful hotel operators need to focus on delivering just that....

Running the biggest hotel in the world is no small feat but what does it actually take? Blood, sweat and tears? Yawn… it takes a lot more than a few bodily fluids to win a gold medal at the Olympics these days. There are the psychological aspects, the endless...