protel and Google Hotel Ads Integration

Did you know that 9 out of 10 travelers begin their hotel search on Google?

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What is Google Hotel Ads?

Google Hotel Ads is an advertising platform that displays hotel prices and availabilities from multiple sources, which gives travelers a choice to compare and to chose the best offer. With Google Hotel Ads, you – as a hotel owner will have the opportunity to compete directly and advertise your rates alongside the OTAs.

Google Hotel Ads lists a preview of hotels on the search results and allows travelers to read hotel information, see the pictures, explore the neighborhood and read reviews. But best of all, for each property, the user can compare prices and see immediately who has the best offer: is it the hotel directly or an OTA?

How can I get my hotel listed on Google Hotel Ads?

We are proud to announce that protel is now a Google Hotel Ads integration partner. 

This offers all protel customers, the option to easily promote your own internet bookable rates on Google Hotel Ads. Moreover, the bookings generated appear automatically and can be managed directly in your PMS.

Firstly, talk to protel and, after we have configured the booking engine, you can start receiving bookings from Google.

Set it up once but welcome new guests to your hotel ​over and over! You will continue to work directly with your protel PMS, as usual.

Key benefits of utilizing Google Hotel Ads

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Get international visibility & reach a massive audience

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Millions of hotel searches are performed on Google every day

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Google Hotel Ads Connects your hotel with travellers around the world

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Pay less commission

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Save thousands of Euros compared to OTAs commissions

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Advertise powerfully ​alongside the OTAs
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You will still have option to use their services

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Grow revenue efficiently
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Pay commission on realized reservations only

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Pay only after the guest has paid you

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Upsell to higher room type and package 

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Keep the middlemen ​out​ ​of your business​ 
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Manage the reservations directly in your PMS

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Set it up ​once​, but welcome new guests to your hotel ​over and over!

Why protel?

With over 14,000 customers worldwide and over 25 years of experience in the hospitality industry, protel is one of the leading PMS providers. The protel hotel management system is the one-stop-shop for everything you need to run your single or multi-property business successfully. 

Choosing protel as your Google Hotel Ads integration partner gives you the advantages of having a fully integrated solution. 

PMS, rates, booking engine, support and payments – all operations in one place.

Thanks to the protel MARKETPLACE, integration is easy:

  1. Install Google Services from protel’s Marketplace
  2. Set up the booking engine and your internet bookable rates 
  3. Relax and enjoy the new bookings coming in

While you welcome your new guests over and over, protel continuously works for you in the background:

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protel sends all data needed to Google.

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protel manages the advertisement on Google Hotel Ads.

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protel runs the booking engine for you.

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protel PMS receives the bookings with the full guest data, including guest’s email address.

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Your guests can fully manage the reservation via protel’s guest facing Voyager app and take advantage of your special offers.

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protel offers support for the integrated products.

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protel sends all data needed to Google.

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protel collects commission payment from you and sends them to Google.

It’s that easy

protel brings you risk-free bookings:

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No risk: Commission is only charged when a guest actually stays at your hotel, not when they make the reservation.

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No up-front payments: only pay after the guest has checked out.

Why Should You

Move Your PMS to the Cloud?

In the past, hotel management systems were operated from servers in the hotel. They often needed a dedicated IT staff to run them, and if the server went down, then the entire hotel’s operations could be affected. But in the last few years, cloud-based hotel PMS software has been on the rise. They are a great choice for hotels of any size because they’re easy to use, quick to deploy and accessible from all devices at any time, whilst generally being more secure than the previous systems.

With a cloud-based PMS solution, you can generate more direct bookings by booking directly on your website or your Facebook page in real-time, and you can integrate with a channel manager to push your rates and availability to all connected channels. When a booking is made on a channel, it’s automatically updated on the PMS. Some cloud-based PMS’s can also help with revenue management by predicting when your property will be in demand, evaluating how profitable your hotel is, and taking into consideration your hotel’s reputation when making a recommendation about how to price your rooms.

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