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eInsight CRM

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Overview

eInsight CRM provides marketing automation and guest intelligence for enterprise hotels, multi-property and multi-brand hotels.

eInsight CRM is a comprehensive Customer Relationship Management (CRM) platform that consolidates, engages and measures disparate data points on travelers throughout the travel journey. Rules-based automation and sophisticated personalization and upsell opportunities, allow hoteliers to learn more about their guests, enhance loyalty and drive revenue across their business.

Key features:

  • Audiences: Create custom segments and use them to target guests based on unique criteria to them. Export these custom segments and upload to third-party DSPs such as Facebook Ads Manager, Google Ads and more.

  • Scoring: Available in every guest profile, Insight Score uses predictive analytics to enhance the lifetime value score of each guest. Gain a unique level of behavioral understanding and leverage it to personalize the experience across all touchpoints.

  • Email marketing: Leverage sophisticated personalization techniques in your email marketing campaigns with journeys, A/B testing and drip campaigns.

  • Transactional emails: Automate and personalize engagement with guests from booking to post-stay. For priority guests, edit and send one-to-one personalized transactional emails.

  • Upgrades: Monetize undervalued rooms and manage over-bookings. Send pre-arrival or confirmation emails for guests to upgrade in real-time.

  • Data integrations: Virtually limitless integrations available.

  • Loyalty: Achieve more personalized experiences for every guest with a loyalty solution that fits your business. Multiple program types and redemption options are available to you.

  • Journey builder: Manage personalized transactional, pre-arrival and marketing campaign lifecycles with the most sophisticated journey builder in hospitality.

To schedule a demo of eInsight CRM: www.cendyn.com/marketing-schedule-a-demo/

× HotelTechScore and ratings are provided by HotelTechReport.

HotelTechScore is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

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