HT Score ⓘ
Guest Pre- and Post-Stay Messaging (GMS) is one of the most successful marketing instruments for hotels. Through clever automation, you can use relevant occasions for e-mail marketing or messaging to get in touch with your guests and provide them with relevant content at any time. Thus, you use the existing potential of your guests and contribute to an increase of your turnover and the satisfaction of your guests.
ProCampaign® integrates directly with protel.I/O and thus offers you ideal conditions for successful guest pre- and post-stay messaging.
ProCampaign® is the comprehensive customer data and customer engagement platform that enables hotels to consolidate guest data from all properties and provide a unified view of the customer. The integrated modules enable marketers and email marketing managers to get to know their guests in detail and engage them with relevant content at any time: via analysis, evaluations, target group selections, surveys, hotel ratings, marketing campaigns, competitions, automated hotel recommendations and much more.
In addition to integrated e-mail marketing, ProCampaign® enables the integration of messaging applications that can be used to send other types of Guest Pre- and Post-Stay Messages.
Accompany your guests before, during and after the stay thanks to protel.I/O integration
As an optimal extension, ProCampaign® fits seamlessly into your protel.I/O. The flexible data structure of ProCampaign® and the flexible interfaces allow you to consolidate all data records and easily integrate additional applications.
Remove data silos: Integrate your protel PMS into the central ProCampaign® database via protel.I/O and thus consolidate all data from various sources. Get a 360° view of your guests and build on your success thanks to individualized pre- and post-stay communication.
Become a comprehensive travel companion from Pre-stay to Post-stay
Accompany your guests along the entire guest journey in real time thanks to marketing automation. Use relevant occasions for the automated dispatch of individual content and provide exactly the information that is relevant at that point in time.
Through the certified protel.I/O interface, ProCampaign® is always informed about the current status of hotel bookings. In ProCampaign®, predefined workflows trigger event-related emails: e.g. booking confirmations, pre-stay communication with relevant hotel information, optional additional services and weather forecasts for the day of arrival. This helps you increase the excitement of your guests.
Even after the check-out, there are many opportunities to stay in touch with your guests via post-stay messaging - provided that they have given their consent to being contacted which is stored in ProCampaign®. Thank your guests for their visit, ask for feedback and make recommendations for the next stay.
Surprise valuable guests with personalized coupons
Create incentives for further bookings with personalized coupon codes that you can manage directly in ProCampaign® and send by e-mail.
ProCampaign® covers further CRM categories in addition to the Guest Pre- and Post-Stay Messaging functions and therefore offers you the highest flexibility for your successful marketing and customer loyalty management.
Advantages for you and your company:
• Offer each guest a unique experience based on personal preferences, interests and behavior.
• Benefit from a 360° view of your guests with extensive profile and transactional data.
• Increase your revenue through additional sales: Room upgrades, wellness treatments or reservations in you restaurant.
• Improve communication before and after the stay with personalized offers and feedback questionnaires.
• Benefit from ProCampaign®'s certified data protection & data security as well as the best preconditions for compliance with the EU-GDPR.
All further details for this integration are available here .
Der HotelTechScore berechnet sich aus Komponenten wie Nutzerzufriedenheit, Anzahl der Reviews oder Aktualität der Reviews, sowie Informationen der jeweiligen Anbieter, um einen Einblick in die angebotene Produktwelt zu erhalten.