Überblick

eInsight CRM provides enterprise marketing automation and guest intelligence to enhance the experience throughout the guest journey. Consolidate and enrich disparate data, delivering personalized communications to every guest.

Highlights:

· Single guest view: eInsight CRM consolidates, cleanses, and enriches your data, providing a central source of truth for each guest; being updated in real time with data from all customer touchpoints, multiple data sources, and more than 400 integrations

· Personalization: Make every guest feel like a VIP using the most sophisticated personalization tools in the industry. Use rich guest profile data to define and segment target audiences based on stay history, preferences, loyalty status, lifetime value score and more.

· Marketing automation: Engage customers throughout the guest journey using automation, segmentation, and dynamic content that powers relevant and personalized experiences.

· Email marketing: Create on brand campaigns targeted with the right message for the right guest.

· Business Intelligence: Visualize and analyze your marketing data to get the deepest view of your campaign results across all channels with the powerful CRM Analytics reporting tools.