protel Sales & Marketing
Customer relationship management tool for hotels

You are unable to market to your customers if you do not know them well. That’s why your success depends on targeted sales and marketing activities and comprehensive customer relationship management. protel Sales & Marketing gives you total visibility into what your guests need and want. Improve your bottom line with focused campaign management and attractive customer loyalty programs!

As optional expansion module for the protel Front Office software, protel Sales & Marketing integrates seamlessly with the protel product suite. It doesn’t matter whether you use protel SPE, our solution for large individual hotels, or manage hotel chains and groups with protel MPE – protel Sales & Marketing interacts flawlessly with all Front Office features.

You and your employees will have direct access to the information stored in the central database from anywhere in the system, translating into more efficient planning and management of sales and marketing activities. Thanks to automatic analyses, customer groups can be quickly matched with special offer mailings or invitations. This is a perfect way to stay in close touch with your customers!

protel Sales & Marketing user interface

.

.

Related protel hotel software

protel SPE

protel MPE

protel Sales & Marketing Features

protel Sales & Marketing Activity manager
Manage appointments, activities and contacts

.

When it comes to managing appointments, activities and contacts, Activity Manager can remember all the key information so your sales activities will be efficient and effective. It’s the daily companion for all your sales staff and is intuitively designed so no detail will ever be overlooked.

protel Sales & Marketing Sales Navigator

.

Sales Navigator lists all the actual or projected revenues for your accounts in detail for each period, notifies you of customer contacts and their outcomes, and thus helps your sales staff prepare for the next sales meeting. With its support, you can find and capitalize on new marketing opportunities.

protel Sales & Marketing Mailing Wizard and Mailing Expert
Mailing campaign management tool

The Mailing Wizard, a vital feature of protel Front Office, features additional marketing selection criteria.
For even more support and convenience, turn to protel Mailing Expert, an optional module that integrates seamlessly with your Front Office and Sales systems. Mailing Expert is a process-based tool that guides you through the entire mailing campaign: from selecting a target group to evaluating the results. Direct mailing has never been this simple!

More functions:

• Use extensive codes and detailed marketing information to classify your guests more precisely and carefully define the target group for a campaign
• Assign customers to specific sales representatives, who are then responsible for all activities and revenue targets
• Start detailed analyses of your customers’ revenues and your sales representatives’ activities with a click of your mouse – an ideal tool for controlling sales promotions
• Easily exchange contact data and appointments with Microsoft Outlook over an integrated interface, and transfer e-mails from Outlook to the guest profile text history

protel Sales & Marketing References

protel Sales & Marketing References

Congress Hotel am Stadtpark

30175 Hannover, Germany
258 Rooms, Banquet capacity of the Hannover Congress Centrum
Other protel products: protel SPE (Single Property Edition)
Contact person: Dirk Wroblewski, T: +49 511 28050

Bonjour Tagungshotel Stuttgart

70839 Gerlingen, Germany
120 Rooms, 21 banquet rooms
Other protel products: protel SPE (Single Property Edition)
Contact person: Udo Schoppa, T: +49 7156 43180

more information

protel Sales & Marketing Media & Downloads