Hotel Guest Relations
Hotel software for guest relationship management

Guests aren’t simply buying a room but an experience. The point of Guest Relationship Management is to provide a top quality experience for guests that goes beyond just an average hotel stay. Guest Relationship Management enables hotels to differentiate themselves by starting and maintaining relationships with their most loyal guests. By building more unique preferences the hotel can better customize the stay and tailor special guest programmes, services and promotions.

Based on onsite transactions, hotel preferences, room and meal preferences, total monies spent, the protel guest profile arms the hotel with information to action real positive communication with the guests. For the hotels, GRM incorporates online social profiling, a mobile loyalty program, and direct-to-consumer marketing. For the guests, GRM allows them to use the app to interact with the hotel — requesting wake up calls, asking concierge for recommendations, etc.

protel Hotel Software for Guest Relations Management

• protel Sales & Marketing – Master module for targeted sales and marketing activities
• Business Intelligence – A web-based management tool to analyze historical and forecast figures
• protel Messenger – Automatic messages sent directly from protel
• protel Survey – Web-based survey tool for personalized online surveys
• protel Address Check – Integrated address verfication for complete and correct address data
• protel Mailing Expert walks you through the entire mailing process step by step
• protel AutoVIP automatically assigns a VIP status to every guest.
• protel POS Guest Info shows guest preferences at POS terminals.
• protel Split Screen answers all key questions about the reservation at a glance.