protel sponsors new ideas at the “Hotelcamp 2012”

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For the fourth time protel hotelsoftware GmbH is premium sponsor of this year’s Hotelcamp, which since its founding has become an integral part of the touristic event scene. The prominent question discussed was how the hotel industry can benefit from new Internet related developments and technologies.

protel at the Hotelcamp 2012:
No risk, no reward…

True to the motto: “Share knowledge to gain knowledge” hoteliers, service providers, consultants and hotel management school representatives met on October 12-14, 2012 in the Hotel friends Mittelrhein to exchange information, ideas and experiences. Brought together by the question “how hoteliers can take advantage of new Internet related developments and technologies for successful online sales” participants of this year’s Hotelcamp discussed numerous topics from basics such as product development and search engine optimization to current trends such as Google Hotel Finder and Cloud Computing. The attendant’s diversity of perspectives and approaches once again proved to be inspiring and productive.

Just how positively this direct exchange between hotel software provider and hoteliers affects practices and developments, protel hotelsoftware GmbH representatives Jessica Lohmann and Jeremy Armes were able to portray in a success story which began at last year’s Hotelcamp. Last year, protel met the Hotel Marketing Consultant Gabriele Schulze who presented concrete requirements and expectations for a contemporary online booking engine. This resulted in a cooperation which strongly influenced the development of numerous features of the new protel Web Booking Engine (WBE) 4.0. This completed solution is now perfectly geared to the practical needs of the hotel industry.

This year’s Hotelcamp again focused on exchanging information and establishing new contacts. The lively discussion among the participants brought up old and new ideas which were immediately reviewed in terms of practability and feasibility. And one thing became clear: Many hoteliers have concrete ideas of how their work could become easier but don’t know how this could translate into a concrete technological solution. Jessica Lohmann, Head of Marketing of protel, concludes: “There were so many great ideas this year and as in the past, there were some really good suggestions on how to improve our hotel software. I personally thought the highlight discussion at this particular Hotelcamp was that sometimes it just takes a little courage to take a risk and think out of the box. That is just great advice for any company!”

More about the organizers of the Hotelcamp

• The Hospitality Sales and Marketing Association (HSMA) Deutschland e.V.is the trade association of the sales and marketing staff of the hospitality and tourism industry. The HSMA is the official organ of the IHA (Hotel Association Germany) for all sales and marketing issues.
• Tourismuszukunft – Institute for eTourism is publisher of the biggest, homonymous German journal about current topics such as Web 2.0 and Social Web in the tourism industry. On these topics, Tourismuszukunft see themselves as opinion leaders and mentors who share their knowledge with the industry at seminars and workshops.

More information

• Website of the Hotelcamp (only in German)
• About the self-organized, user generated conference “Barcamps”
• Article ‘Responsives Design ja oder doch?’ of Gabriele Schulze, Marketing4Results