protel’s investment will be directed towards increasing Xn protel’s presence and capabilities in its existing markets of the UK and Asia PAC and also entry into new strategic markets, in particular the USA and UAE.
By providing an expanded capital structure, this strategic initiative positions the Company to take advantage of the hotel industry’s shift to mobile, cloud-based guest technologies. Near-term plans will see the acceleration of sales, marketing and services for protel Air, protel’s leading cloud native property management system.
As part of the joint investment, Xn protel has also agreed in principle to acquire protel’s business and assets in Dubai. With the acquisition expected to be completed in the next few months, protel’s Dubai business will be merged with Xn protel’s new Dubai-based subsidiary to form a strong new hotel technology business, serving the GCCI region. The new entity will offer a comprehensive range of hotel business solutions, including protel PMS, mobile guest apps, business intelligence, CRS, POS and leisure systems.
The name change to “Xn protel Systems” across the Xn group of companies will have immediate effect. The Company is also delighted to introduce its new corporate branding, whilst commencing work on a new website to be launched in the near future.
Greg Spicer, Chief Executive of Xn protel, commented:
“We are absolutely delighted to be announcing this strategic investment and to be working far more closely with protel at both an international and corporate level. protel’s investment will help us take advantage of the major market opportunity resulting from the industry’s shift to mobile and cloud-based application technologies.
Heralding a new chapter in our successful, 12+ year business partnership, protel’s direct investment enables the business to expand its product-lines, sales, marketing and services, including a direct presence in the USA in 2016.
Hotels and serviced apartments in international markets will be served by an expanded, rebranded company, providing a genuine global alternative. The investment also strengthens our credibility and capability to support global and multi-national clients requiring seamless end-to-end services in multiple countries.
I am also delighted to welcome Manfred and Ingo to the Board of Xn protel and look forward to working with them. Their extensive experience will strengthen the board and will assist us with the strategic development of the expanded Company. ”
Manfred Osthues, Managing Director of protel, commented:
“protel and Xn have worked together very successfully for over 12 years and we are delighted that, with our investment in Xn, we are now expanding and strengthening our global strategic partnership.
This investment is especially important, as the advent and introduction of mobile cloud application technology requires a more co-ordinated approach to the global market. As a direct shareholder in Xn protel, we will be able to work seamlessly to market and support protel Air outside of our traditional mainland Europe markets and in particular in Asia and the USA.”