From 5-9 March 2014, about 170,000 visitors from around the world are expected to be going to Berlin for this year’s ITB. The internationally renowned Travel Trade Show with almost 11,000 exhibitors offers an important platform for innovations and current developments in the industry. At this important trade fair, German hotel software provider protel is going to be presenting its new apps which can be used on any smart phone, tablet, or PC.

Apps can support and help optimize the processes within the hotel making it a win-win situation for both the guest and the hotel. According to Jeremy Armes, Director of Marketing at protel, “mobile solutions have made communication quicker and more effective.” An example for this is protel’s mobile hotel management system protel for iPad which enables the user to execute a quick check-in by means of a tablet device. “Both the guest and the hotel benefit from the time saved”, says Armes.

Hotel apps by protel greatly contribute to a more professional means of communication between the guest and the hotel. protel Messenger, for example, automatically sends reservation confirmations with a check-in QR code. Running on the guest’s own mobile device, the guest app protel Voyager allows guests to have constant access to the hotel’s offers, e.g. to order something from room service. Once their stay is over, guests simply submit the hotel-evaluation by answering the protel Survey questionnaire on their own cell phones.

Wolf-Thomas Karl, partner of the Karl & Karl advertising agency, is also looking forward to the ITB. “protel is always there for its clients and highly values reliability and personal service for their customers – directives by which the Karl & Karl agency have also been doing business for almost 70 years. This is why we complement each other so well”, says Karl. For more information please visit protel hotelsoftware GmbH on 5 – 9 March 2014 in hall 8.1, booth 103 at the ITB 2014 in Berlin.

About Karl & Karl
Karl & Karl features complete corporate identity projects and specializes in cutting-edge web design. They offer online and offline public relations services and cover social media marketing opportunities. The Karl & Karl photography services comprise stock photos as well as top-notch action and still life photography. Karl & Karl is a family owned business now in its 3rd generation. The agency services a wide range of customers on the global level from very diverse backgrounds. For further information, please go to