True to their “Update for your Communication“ leitmotif, protel presented an entire suite of tailored, guest-facing software solutions for the hotel sector at the ITB 2014. protel Marketing Director, Jeremy Armes, is convinced that, “successful communication between the hotel and its guests is vital to business”. According to Armes, “Automated procedures and mobile solutions quicken communication and make it more reliable and effective.” In a perfect synergy with the centrally used hotel software, the current protel apps for PC, tablet, and smart phone all contribute to the perfect guest experience. Better service with less effort for both the hotel and the guest – a true win-win solution.

With cleverly used apps, basic data processing evolves into real communication covering all of the phases of interaction with the guest. protel employees demonstrated the individual stations of this “Guest Journey” live at work stations and on mobile devices, partially even on the visitors’ own smart phones, putting them directly into the hotel guest’s shoes. The visitors were able to experience direct bookings on the hotel’s website, a Quick Check-in by means of a QR code and iPad, or answer a survey after departure. They could even open the door to the room and place an order with room-service by means of their own personal devices.

The lively and practically oriented presentation was well received, not only by the guests visiting the protel exhibition stand, but also by students of the Cologne Business School (CBS). The next generation of tourist managers visited the 11,000 stands at the ITB and judged them based on criteria such as: creativity, originality, sustainability, service quality, and special effects. Manfred Osthues, managing partner of protel, is happy about the award: “Authenticity, interconnectivity, and sustainability are vital to our company”, he says. “We are happy that these aspects have been perceived and acknowledged by the public.”

About the CBS

The CBS is a state-recognized and internationally oriented business school offering Bachelor of Arts, Master of Arts and MBA/EMBA business studies programs with numerous specialization options, whereby most of the study courses are taught in English. All degree courses have been accredited by the Foundation for International Business Administration Accreditation (FIBAA). The CBS also offers a B.A. and M.A. in International Tourism Management. One specialization option is “Sustainable Tourism Management”.

Further Information
More about the Award Show on the website of Cologne Business School (CBS)


Image: © Cologne Business School 2014 –